Privacy Policy (English)

Privacy Policy

1. Scope of application privacy policy

This privacy policy at applies to the website, webshop and all other services. The Swiss Data Protection Act (DSG) applies. Specific reference is made to any additional applicable law from the European General Data Protection Regulation (GDPR).

2. When visiting the website

COLORS assures to observe the provisions of the Swiss Data Protection Act and the relevant legal norms when collecting, processing and using personal data. Unless otherwise requested by the customer, the customer data collected during order processing shall only be used to ensure the processing of the transaction. A transfer to third parties is excluded.

3. Registration to the newsletter

When registering for the newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe from the newsletter. You can unsubscribe at any time.

4. Cookies

On various pages we use cookies (session cookies as well as temporary and permanent cookies) to make visiting our website more attractive and to enable the use of certain functions. These are small text files that are stored on your terminal device (laptop, tablet, computer, smartphone, etc.). Most of the cookies we use are deleted from your hard drive at the end of the browser session (so-called session cookies). Other cookies remain on your computer and allow us to recognize you on your next visit (so-called permanent cookies). These are stored on your terminal device for a certain fixed period of time. A cookie does not mean that we can identify you in every case. The use of cookies serves on the one hand to log the frequency of use, number of users and behavior patterns on our website, to increase the security of website use and to design our information offering in a user-friendly manner. Our partner companies are not permitted to obtain or process personal data via our website using cookies.
You can prevent the storage of cookies in your browser by using the menu bar “Tools > Internet Options > Privacy” (Internet Explorer) or “Settings > Privacy” (Firefox) to restrict or disable the storage and reading of cookies. Please note that you cannot use certain functions of our website without cookies.
The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f DSGVO. Our legitimate interest follows from the operation of the website.

5. Google analytics

This website uses Google Analytics, a web analytics service provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. We would like to point out that on this website Google Analytics has been extended by the code “gat._anonymizeIp();” to ensure anonymized collection of IP addresses (so-called IP masking). The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: You can find more information about Google Analytics and data protection here.
The legal basis for the data processing is Art. 6 para. 1 sentence 1 lit. a and f DSGVO.

6. User Profile

COLORS website collects and stores data from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and are evaluated to improve and tailor our offer to meet the needs of our customers. Cookies may be used for this purpose. These are small text files that are stored locally on the site visitor’s computer and thus enable recognition when visiting our website again.

7. Facebook

Plugins of the social network, which is operated by META Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), are used on these web pages. If you call up one of our Internet pages provided with such a plugin, a connection is established to the Facebook servers and the plugin is displayed on the Internet page by notifying your browser. Through this integration, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. If you are logged in as a Facebook member, Facebook assigns this information to your personal Facebook user account. When using the plugin functions (e.g. clicking the “Like” button, submitting a comment), this information is also assigned to your Facebook account, which you can only prevent by logging out before using the plugin.
The purpose and scope of data collection as well as more detailed information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook’s privacy policy:

8. Your rights

You have the right to:

  • To request information about your personal data processed by us. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details (Article 15 DSGVO). In case of a disproportionate effort, we reserve the right to request an identification card from you as well as the assumption of the effective costs in advance.
  • Immediately request the correction of inaccurate or incomplete personal data stored by us (Art. 16 DSGVO).
  • To request the erasure of your personal data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims (Art. 17 DSGVO).
  • To request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer need the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing pursuant to Art. 21 DSGVO (Art. 18 DSGVO).
  • To receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another controller (Art. 20 DSGVO).
  • To revoke your consent once given to us at any time. This has the consequence that we may no longer continue the data processing based on this consent in the future (Art. 7 (3) DSGVO).
  • To complain to a supervisory authority (see below) (Art. 77 DSGVO).

9. Right of objection

Insofar as your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) sentence 1 lit. f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO, insofar as there are grounds for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.

10. Data security

Your data is protected by SSL encryption and organizational measures within the company.

11. Retention period

Your data will be processed confidentially, responsibly, as described in this Privacy Policy and in accordance with applicable data protection law. We store the data only as long and to the extent as necessary for the purposes described or for legal reasons.

12. Contact data

This privacy policy applies to data processing by:


Company: House of Hoong
Address: Wiesenstrasse 3d
Zip code & City: 8952 Schlieren
Country: Switzerland
E-mail address:
Phone: +41 76 474 22 28
URL Website:

Supervisory authority Federal Data Protection and Information Commissioner, FDPIC
Feldeggweg 1
3003 Bern

 13. up-to-dateness and modification of this privacy policy

We may change or modify this privacy policy at any time. The current data protection declaration can be accessed at

Schlieren. November 2022.

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